AMD Creative Marketing Visibility Strategists
We are AMD Creative Marketing (formerly AMD Web Design). Whilst our name has evolved to reflect our full spectrum of services from video production to digital signage, our core mission remains unchanged: To build businesses, not just websites.
Based in Birmingham and Walsall, we are a team of Visibility Strategists, Web Consultants, and Creatives who believe that technical excellence and creative storytelling must work together. We don’t just launch your brand online; we ensure it gets found, heard, and trusted.
The AMD Story
- 1996 The Beginning: I started building websites in 1996 using Netscape Navigator Gold, Microsoft FrontPage, and raw HTML. The digital landscape was the Wild West then, but it taught me the fundamentals of how the web actually works—line by line of code. I’ve always believed in maintaining an optimal code-to-content ratio, which remains a core focus when we develop micro SEO websites. This approach ensures they’re incredibly lean and rank exceptionally well.
- 2003 AMD Web Design Is Born: I officially established my website development business in 2003, bringing professional digital standards to Midlands businesses. From the outset, I conducted extensive SEO testing to determine what moves the needle—what helps websites rank and what doesn’t. Professionally, we have always built websites that have been search-engine-friendly since day one.
- 2005 Fluid Layouts: Around 2005, we started to focus on fluid layouts because of the varying screen ratios (4:3, 16:9, etc.). This was years before “responsive design” became a buzzword.
- 2010 Responsive Web Design & Photography: We adopted Responsive Web Design in 2010, ensuring our clients were ready for the mobile revolution. That same year, I ventured into semi-professional photography. The main benefit was being able to photograph clients’ premises and products for their websites, giving them high-quality visuals without outsourcing costs.
- 2012 Video Content: I turned a hobby into another service photography and videography to help customers with product photography and web videos.
- 2018 AI Testing: Early AI models that uses deep learning to produce human-like text.
- 2026 AMD Creative Marketing: We rebrand to AMD Creative Marketing, acknowledging that modern business growth requires a “Hybrid Stack” of high-performance web development, video content, and brand strategy. We no longer develop websites without a comprehensive SEO and visibility strategy; this is a deliberate shift to ensure every project delivers measurable growth.
The Growth Ecosystem Methodology
We differ from traditional agencies that are either “all tech” (fast code, poor design) or “all fluff” (pretty sites that don’t rank). We use a Hybrid Framework:
Technical Superiority
We still hand-code high-performance HTML for speed and security, using WordPress only where you need CMS flexibility. Drawing on skills from previous roles and industries
Inbound “Loop” Marketing
We create content that answers your customers’ questions whether that’s a blog post, a YouTube video, or a podcast episode with AI efficiency and human authenticity.
Generative Engine Optimisation (GEO)
We structure your site so it is easily understood by AI search engines like Google Gemini and ChatGPT, future-proofing your visibility and making it easy for AI to extract and cite.
Local SEO (Search Engine Optimisation)
Focusing heavily on a robust, consistent Google Business Profile (GBP), high-quality local content, review management, structured data, and precise NAP (Name, Address, Phone).
Meet the Visibility Strategist
Michael Hele
Founder, Visibility Strategist & Senior Web Consultant
“I cut my teeth on web design back in 1996, in the days of Netscape Navigator Gold and Microsoft FrontPage. The digital landscape was the Wild West then, but it taught me the fundamentals of how the web actually works—line by line of code.
My philosophy has evolved alongside the internet itself. Professionally, I have been building search-engine-friendly websites since 2003. We adopted Responsive Web Design in 2010, long before it became the industry standard.
Today, I operate as a Visibility Strategist. We no longer develop websites without a comprehensive SEO and visibility strategy; this is a deliberate shift to ensure every project delivers measurable growth
I don’t just want to build your website; I want to bring your company into the spotlight.”
Ethical, Sustainable, and Built to Last
We care deeply about being an ethical business. To us, that means running a company that reflects our personal values: treating everyone properly, paying everyone fairly, and ensuring our digital footprint is green.
100% Sustainable Hosting
Our award-winning web hosting is powered by 100% renewable energy. In the early days, we maintained servers in both the UK and Tampa Bay, United States. However, as times have changed, we’ve moved all our server resources predominantly to the UK, allowing us to maintain GDPR compliance without complications.
Carbon Neutral Since 2008
I’m proud to have been carbon neutral since 2008 through carbon offsetting. Our main office runs predominantly on solar energy, and our web hosting servers use entirely renewable energy.
AI with Ethics
We use AI to handle maintenance and security (our “Care Packages”), but we never use it to fake human creativity. AI assists; humans lead.
Accessibility Standards
For over 10-12 years, we’ve ensured all websites we design are accessible and meet current accessibility standards. We maintain a private network where we’ve always created helpful how-to videos on managing and administering client websites. In recent months, we’ve made these more general and available on YouTube—both for our clients and the general public. These cover everything from setting up emails to administering email accounts.
Web Excellence Since 1996
Whilst Michael leads the strategy, our creative engine runs on a diverse team of experts who bring specialist skills to every project.
The voice behind the brands. Neelam turns technical services into engaging stories that connect with humans. She manages our social media channels and ensures every piece of content aligns with your brand’s tone and goals.
If you can dream it, Craig can build it. He ensures our CMS builds are robust, secure, and easy for you to manage. With years of experience in custom plugin development and WooCommerce, he’s the technical backbone of our WordPress projects.
Specialising in “Generative Engine Optimisation,” Stephenie ensures your content is ranked by the latest AI search models. She bridges the gap between traditional SEO and the new world of AI-powered search.
The invisible guardian. Nick keeps our 100% UK-based servers running at 99.9% uptime, ensuring your business never goes offline. He handles everything from security patches to performance optimisation, so you don’t have to worry.
Personal Interests & Community
My passions remain rooted in computers. I’ve built many systems myself and enjoy the concept of retrocomputing, as it’s what kickstarted my career. I’m also passionate about audio-visual technology, having invested thousands in camera and audio equipment over the years.
I’ve used this passion to support my local church with their audio-visual needs, working alongside my wife who manages their PowerPoint/Keynote presentations during church services. It’s a small way of giving back to the community that has supported us over the years.
Ready to Work with a Visibility Strategist?
We don’t just want to send you a quote; we want to build a strategy that brings your business into the spotlight.